The difference is that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers can programmatically purchase inventory directly from publishers instead of bidding on an open market with RTB. Optimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory The RTB protocol https://andreswmapc.bloggactivo.com/28045180/a-proposito-di-fatti-conversioni-pubblicitarie-revealed